I was inspired to create a rebranding project for the Firely Festival because the festival itself has always peaked my interest, it's a music festival in the woods and excluded from reality. Every year, the festival creates a new brand identity that differentiates itself from the previous years, so I wanted to take this challenge upon myself and create a brand identity for this year’s festival.
The Firefly Festival VIP Packaging project I created was a part of the 2022 brand identity for the festival, and along with that, I created a VIP package for guests who are joining the festival. This package includes numerous components, such as physical tickets, lanyards, a postcard, pins, and even a t-shirt.
